“In The Loop” is a quarterly newsletter for MST professionals. The current issue is shown below.
Fall 2013 Issue
MST Services is using its website and social media sites to increase conversations and engage more people to become interested in Multisystemic Therapy.
“It’s a great way to spread the word about the important work being done in the field by therapists, supervisors and their agencies,” says Lori Cohen, chief marketing officer. “We think MST Services can play a more active role in connecting practitioners online so we can all learn from each other. This approach also allows us to engage people, outside of MST, who are working to change the juvenile justice system.”
“Using social media sites such as Twitter, Facebook and LinkedIn on a regular basis is already successfully delivering content and “nurturing” visitors to the site,” says Cohen. “We’re also adding tools like Hubspot and Salesforce to promote new content we’re creating.”
Since evidence-based treatment models are currently used with just five percent of the eligible population, “We can’t assume people know what MST is,” says Cohen.
The goal is to grow that number, and the first step is awareness. “People have to know there are alternatives to locking up kids,” she says. “We’re putting these new marketing strategies in place to educate people about who we are and what we do. We’re using social media to reach out to others and personalize the information they receive based on who they are.”
MST is creating a “library” of free resources — including white papers, success stories, videos and other content — that visitors can download from the website.
“This is a resource for both MST Services and our network partners,” says Cohen. “They can post this content on their own sites, or send it out to their prospects. It’s there to be shared.”
With the effort to sustain and grow the number of MST teams around the world, Cohen says, “We’re making sure that anyone who is interested in changing their juvenile justice system – whether on a community, state, county or country-wide level — knows that Multisystemic Therapy is an option.”
'Kids for Cash' Movie Hits home in Unexpected Ways
Keller Strother, president of MST Services had this to say about the documentary:
"A riveting portrayal of how punitive and damaging our current juvenile justice system is for America's children. Under the misguided belief that judges need to dole out 'punishment for every crime', the film documents what happens to teenagers ripped from their families and communities and placed in lockup only to surface several years later. The crime? Engaging in obnoxious teenage behavior, a phase that so many of our own kids pass through. The damage, however, to the kids in the film is certainly life-altering and all too often life-shattering. My European colleagues have called the American juvenile justice system "barbaric," in this case it is easy to see their point of view."
Jeremy Kohomban, president and CEO of The Children's Village in New York City shared his thoughts on the riveting film:
The movie hits home in an unexpected way. It was expected that the movie was about the 'Kids for Cash' case. I knew the case and was prepared for that. I think what the movie accomplishes very subtly but thoroughly is the message that our approach to teens is terribly flawed. The zero-tolerance standards, the incarceration rates, the long-term damage - that's a part of the story I did not expect to hear and it came through loud and clear. Loud and clear!
To learn more about the film and for updates on release dates, visit www.kidsforcashthemovie.com.
Third Quarter 2013 – New MST Teams
We would also like to welcome the following new MST teams to the MST community.
MSTI Call Center Achieves More Than 80 Percent of TAMs - The MSTI call center continually strives to support MST teams in their Quality Assurance objectives. Staffed by the Pioneer Marketing Research team, the call center was able to achieve more than 80 percent of the therapist adherence measures in September.
"Implementation: Research on Tools; Research as Tool" - In a recent Network Partner call, Sonja Schoenwald, Ph.D., presented on what research tells us about implementation strategies as well as what we can do to increase the impact of research in implementation. Download the full presentation.
There are no new MST-related published articles for this quarter.
All existing MST-related publications can be located at the Family Services Research Center's website.
- Medicaid Discussion Group - The next call is scheduled for January 22, at 1:00 pm ET. Interested in joining this call? Please email Melanie.Duncan@mstservices.com
- MST In-the-Loop e-Newsletter - Please contact IntheLoop@mstservices.com to be added to the distribution list or to suggest topics for future editions.
- Free MSTI website training - Registration is limited so sign up early at http://www.mstservices.com/index.php/training/webinars. Internet access is required to participate.
- Free MST jobs website, www.MSTjobs.com - You can post positions as well as review resumes of applicants who are looking for MST-related opportunities.
- Have News to Share? This newsletter has been developed as a communication tool to keep everyone well informed about news, events and issues that impact the greater MST community. We encourage you to explore the contents of this newsletter and provide us with your feedback. Feel free to make recommendations for what you would like to see in future issues. Suggestions can be directed to firstname.lastname@example.org
MST Teams Around the World: #525(compared to 195 in Jan. 04)
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